Jean Gréban, with more than 35 years of experience in the international video game industry and currently the Licensing Agent for The Smurfs in the gaming sector, will deliver the keynote “The Smurfs’ Journey Through Interactive Media: From Comics and Film to Video Games.” He will explore how The Smurfs have evolved across different media, ultimately making their way into video game adaptations.

Throughout his career, he has held senior positions at Infogrames Entertainment and later served as a director coordinating the work of the Belgian gaming association WALGA. Today, he advises studios, startups, and publishers on business development and market strategies.