After five highly successful editions of the PROFilm Days conference, launched by the Zagreb Film Office, 2024 marked a turning point. In partnership with Games Croatia (HAVC), the conference evolved into Blend: Film & Games — a platform designed to connect Croatia’s film and gaming industries.

This year, the conference will take place over two days, October 23–24,2026, at Algebra Bernays University in Zagreb, our academic partner. It brings together experts, creatives, producers, developers and audiovisual professionals with a shared goal: to spark dialogue, collaboration, and collective growth.

Why Blend?

Today, the film and gaming industries increasingly share production tools, technologies, and creative pipelines. Blend was created to foster collaboration, knowledge exchange, and meaningful connections between the people shaping the future of these industries — including the rapidly evolving fields of artificial intelligence, virtual production, and interactive content.

Through curated panels, workshops, talks, and networking events, the conference aims to:

open discussions on key challenges and emerging trends,
encourage innovative models of collaboration,
inform professionals and audiences about new career opportunities,
connect the film and gaming sectors on both local and international levels.

Blend: Film & Games is one of the few conferences in the world that systematically and programmatically bridges two of the most dynamic branches of the audiovisual industry — film and video games.

Last year’s two-day edition attracted more than 600 registered participants, featuring over 20 panels and talks with speakers from Croatia, Belgium, Canada, Italy, Germany, Latvia, Poland, Sweden, the United States, Austria, and the United Kingdom.

The keynote program featured standout industry voices such as Thierry Van Gyseghem, animation director of the hit video game Baldur’s Gate 3; Martins Upitis, animator of the Academy Award-winning film Flow; and Damjan Mravunac, composer behind numerous successful video games including the Serious Sam series.

They were joined by Anu Shanker (Austria), Basia Karpinski (Poland), Enrico Latella (Italy), Ewan Dunbar (UK), Fernando Machado (USA), Jorg Tittel (Belgium), Pontus Rundqvist (Sweden), Sabine Sshulmeyer (Germany), and many other national and regional professionals.

This year’s edition will deliver an even richer international program, focusing on the key topics shaping the future of the Croatian and European audiovisual sectors. Alongside expert panels and talks, attendees can expect hands-on workshops led by leading global and local professionals, as well as valuable networking opportunities across both industries.

Blend: Film & Games is not just another conference — it is a platform for dialogue, collaboration, and the development of new projects that position Croatia on the map of the European audiovisual industry.