Damir Jugo is the President of the Governing Council of Algebra Bernays University. He is an Associate Professor of Communication Sciences and one of Croatia’s most respected experts in public relations, strategic, and crisis communication. He is a co-founder and long-standing dean of Edward Bernays University College, which he developed into one of the most recognized higher education institutions in Croatia and led until its merger into Algebra Bernays University. He is the author of three textbooks and numerous scientific papers in the field of public relations and communication management, published in both domestic and international journals. As a guest and invited lecturer, he regularly teaches at universities in Croatia and abroad and speaks at professional and academic conferences.