Maria Głowacka is a Senior Franchise Manager at CD PROJEKT RED, working across iconic franchises, The Witcher and Cyberpunk 2077. She focuses on connecting IP strategy, creative vision, business goals, and product development while collaborating with internal teams and external partners to build meaningful experiences for players and fans.

With over 15 years of experience in licensing, franchise management, and product development, Maria has worked across entertainment and consumer products, supporting the growth of IP-driven experiences from concept to market. She is passionate about how organizations can build stronger partnerships by creating shared understanding, clear decision-making frameworks, and effective ways of working.